Business owners looking to increase their sales and grow their business in 2018 should invest in a strong marketing strategy. Relying strictly on word of mouth to drive sales is a recipe for disaster. However, business owners should also avoid falling for the following marketing myths. While viewed as facts by many business owners, these myths hold no merit in the marketing industry.
#1) Content Quantity Trumps Quality
It’s not the amount of content a business owner produces that matters most; it’s the quality of his or her content. A business owner can publish 100 articles, but unless they are well written with its target audience’s interests in mind, it’s not going to drive conversions.
#2) Digital Marketing Isn’t Effective for B2B Companies
Another marketing myth is that digital marketing only works for business-to-consumer (B2C) companies and not business-to-business (B2B) companies. Regardless of audience, all companies can benefit from digital marketing. According to HubSpot, nearly half of B2B professionals who research products online perform this research at work, and 71 percent of B2B professionals begin research using search engines.
#3) Social Media Marketing is Time Consuming
According to CoSchedule, businesses should make between five and 10 new social media posts per week, which translates to roughly one or two per day. Assuming a business has multiple social media profiles, though, making multiple daily posts can be time consuming. Thankfully, there are ways to automate social media marketing, including post scheduling tools like HootSuite. Rather than making each individual post, business owners can create multiple posts at once and schedule them to publish in the future.
#4) Facebook Is the Best Social Media Marketing Platform
It might be the best social media marketing platform for some businesses, but it’s not the best for all. According to Yotpo, for instance, Instagram visitors stay 45 percent longer than Facebook visitors. Furthermore, Instagram typically yields higher engagement numbers than Facebook.
#5) Digital Marketing Yields Instant Results
Not all digital marketing channels yield instant results. In some cases, business owners may have to wait weeks or even months to see the results. Pay-per-click (PPC) marketing generally yields instant results. With search engine optimization (SEO), however, business owners must wait for search engines to increase their sites’ rankings.
By learning these five marketing myths, business owners can plan an effective promotion strategy.