Spring Decor Trends in 2018

With warmer days on the horizon, it’s time to focus on the upcoming spring season. If you’re like me, you like to keep up with the latest home decor trends year round. While there are always differing opinions on what’s “hot” and what’s “not,” here are a few trends that are guaranteed to impress.   […]

5 Marketing Myths To Squash in 2018

Business owners looking to increase their sales and grow their business in 2018 should invest in a strong marketing strategy. Relying strictly on word of mouth to drive sales is a recipe for disaster. However, business owners should also avoid falling for the following marketing myths. While viewed as facts by many business owners, these […]

Influencer Marketing 101

There are all kinds of facets to the marketing industry. It seems that the strategies grow more intricate every few years, pushing marketing departments likely close to insanity trying to keep up. Even heading into 2018, there are a few new marketing tactics that everyone is focusing on and trying to put their spin to. […]

Marketing Tips From Top CEOs

When it comes to new businesses and their products, nothing can kill an idea quicker than an ineffective marketing strategy. How you market your product is essential to your success. You want to properly determine what makes your company stand out from the rest of the pack and then get that word out to the […]

Content Marketing: Why It Works

As technology advances, new techniques are found leaving older ones obsolete. As traditional marketing has become less productive, the rise in new methods have become more popular. Enter content marketing–  a marketing technique of creating and distributing valuable, relevant, and consistent content to acquire a defined audience with the goal of driving profitable customer action, […]