5 Marketing Myths To Squash in 2018

Business owners looking to increase their sales and grow their business in 2018 should invest in a strong marketing strategy. Relying strictly on word of mouth to drive sales is a recipe for disaster. However, business owners should also avoid falling for the following marketing myths. While viewed as facts by many business owners, these […]

Why You Should Start A Blog For Your Business

As if you didn’t have enough on your plate at your physical job, you can’t forget about the online presence of that job. If it’s your own company or small business, it’s even more important that you’re aware of the online tactics used to help your business improve. One of the ways that you can […]

Influencer Marketing 101

There are all kinds of facets to the marketing industry. It seems that the strategies grow more intricate every few years, pushing marketing departments likely close to insanity trying to keep up. Even heading into 2018, there are a few new marketing tactics that everyone is focusing on and trying to put their spin to. […]

Marketing Tips From Top CEOs

When it comes to new businesses and their products, nothing can kill an idea quicker than an ineffective marketing strategy. How you market your product is essential to your success. You want to properly determine what makes your company stand out from the rest of the pack and then get that word out to the […]

Content Marketing: Why It Works

As technology advances, new techniques are found leaving older ones obsolete. As traditional marketing has become less productive, the rise in new methods have become more popular. Enter content marketing–  a marketing technique of creating and distributing valuable, relevant, and consistent content to acquire a defined audience with the goal of driving profitable customer action, […]

2017 Marketing Trends

If you can believe it, we’re already halfway through 2017. Summer marks an interesting time for marketers as goals start to be realized and plans start to need recrafting to make up for shortcomings. If your team is currently reworking your marketing plan to ensure that you reach the numbers you need to reach for […]

How to Market to Millennials

  Be available Millennials aren’t likely to work 9 to 5 jobs, and they won’t expect your brand to either. And having grown up with email, texting, and the Internet, they are used to getting instantaneous responses from those that they contact. Customer service and a social media presence outside of normal work hours build […]