Top Marketing Ads of All Time

Marketers have a difficult job. Not only do they need to embody a brand, they have to connect with the audience enough to educate and entice them. Throughout history there have been iconic marketing campaigns that have perfectly crafted memorable slogans, commercials, print ads, and jingles. I’ve listed a few of these incredibly successful campaigns […]

Business Cards Are Back and Better Than Ever

Forgotten in a desk drawer. Thrown away 10 minutes after having been received. Printed and never handed out.   These are just some of the fates that business cards of the past have suffered. These outcomes are soon to be behind us as business cards come back in a big way, with better cardstock, more […]

4 Free Inbound Marketing Tools Your Business Needs

If you’re currently working in the marketing industry, the term “inbound marketing,” is something you have heard thrown around your office several times this morning already. For those not as familiar with the term, inbound marketing is a tactic that many companies use to capture data on their audience. The Center for Sales Strategy defines […]

How to Identify Your Target Market

Identifying your target audience is the key to success. Whether it’s millennials or senior citizens, you need to identify the individuals that are genuinely interested in your products or services. And even though what you’re offering may appeal to a large group of people, it’s not practical to market to everyone.

The 5 Golden Rules of Content Marketing

In today’s society, marketing is an extremely important aspect when it comes to successful business strategies. For one, creating a brand image and getting the word out will allow your audience to understand who you are. Content marketing for the digital world is more critical than ever. Therefore, it is important to understand and apply the golden rules of content marketing.

Retaining Marketing Momentum Post Holiday Season

Many companies spend most of the years focusing on big campaigns for re-branding and of course Black Friday, the biggest sales day of the year. However, as soon as the new year hits, things tend to quiet down, which means this is the perfect opportunity to boost your post holiday sales. Here some important strategies to keep in mind for your post-holiday marketing strategies.

Setting Your Social Media Marketing Strategy on the Road to Success

In 2016 we saw some very important marketing trends that are the foundation for what’s next to come. All successful marketing strategies incorporate some sort of online digital platform. With the internet of things and data surging its way to the top, it’s important to say up to date with these concepts. Social media marketing is one of the top strategies that is used amongst professionals today. Here’s a look at how to set your social media strategy on the path to success!

Millennial Marketing Matters

With millennials taking over the world and a purchasing power of $200 billion, it’s important to understand that the marketing strategies have shifted more than ever. As the generation known for spending money mainly on their needs, rather than their wants, millennials have the power to contribute to the retail economy for the better or for worse. Let’s take a look at the most essential marketing strategies that will attract millennials.