Marketers have a difficult job. Not only do they need to embody a brand, they have to connect with the audience enough to educate and entice them. Throughout history there have been iconic marketing campaigns that have perfectly crafted memorable slogans, commercials, print ads, and jingles. I’ve listed a few of these incredibly successful campaigns […]
Forgotten in a desk drawer. Thrown away 10 minutes after having been received. Printed and never handed out. These are just some of the fates that business cards of the past have suffered. These outcomes are soon to be behind us as business cards come back in a big way, with better cardstock, more […]
If you’re currently working in the marketing industry, the term “inbound marketing,” is something you have heard thrown around your office several times this morning already. For those not as familiar with the term, inbound marketing is a tactic that many companies use to capture data on their audience. The Center for Sales Strategy defines […]
Advances in technology not only give us faster internet, clearer pictures, and instant answers to any questions we have, these advances can help us work a lot smarter too. In a crowded marketing industry, every company has the desire to stand out from the pack. By using these free marketing apps, you’ll not only be […]
Identifying your target audience is the key to success. Whether it’s millennials or senior citizens, you need to identify the individuals that are genuinely interested in your products or services. And even though what you’re offering may appeal to a large group of people, it’s not practical to market to everyone.
In today’s society, marketing is an extremely important aspect when it comes to successful business strategies. For one, creating a brand image and getting the word out will allow your audience to understand who you are. Content marketing for the digital world is more critical than ever. Therefore, it is important to understand and apply the golden rules of content marketing.
Many companies spend most of the years focusing on big campaigns for re-branding and of course Black Friday, the biggest sales day of the year. However, as soon as the new year hits, things tend to quiet down, which means this is the perfect opportunity to boost your post holiday sales. Here some important strategies to keep in mind for your post-holiday marketing strategies.
In 2016 we saw some very important marketing trends that are the foundation for what’s next to come. All successful marketing strategies incorporate some sort of online digital platform. With the internet of things and data surging its way to the top, it’s important to say up to date with these concepts. Social media marketing is one of the top strategies that is used amongst professionals today. Here’s a look at how to set your social media strategy on the path to success!
With millennials taking over the world and a purchasing power of $200 billion, it’s important to understand that the marketing strategies have shifted more than ever. As the generation known for spending money mainly on their needs, rather than their wants, millennials have the power to contribute to the retail economy for the better or for worse. Let’s take a look at the most essential marketing strategies that will attract millennials.
Consumers spend a majority of their time on the internet, and less time watching TV or listening to broadcast radio than ever before. It is critical to keep up with the latest digital marketing trends and understand how to effectively communicate through cross-channels in order to reach growth and success.