In today’s world of lightning-fast social media, even email can seem hopelessly outdated. While an engaged and enthusiastic social media audience remains this decade’s holy grail for most marketers, you still shouldn’t forget about the humble email. Far from being dead, emails are actually still a great way to reach customers — both existing ones and potential new leads! Don’t overlook a tool that is relatively cheap, relatively easy, and may be exactly what your readership wants. Is this news to you? Let’s walk through some of the things you’ve probably thought about email — and why you’re wrong.